KB's FairPrice

‘KB’s FairPrice’ are neighbourhood stores, spread across an average area of 1,000 to 1,500 sq. ft. These are simple but modern, self service ration shops. These stores retail only 300 essential products, at simply the lowest prices in town.

A cluster approach is used to open these stores, as it helps build awareness in the locality. Costs for logistics, transportation of products to the stores etc., also get spread out in a similar fashion.

KB’s FairPrice are no frills stores. They are not air-conditioned, products are displayed in cartons and not even the ubiquitous shopping bag is provided free of cost to shoppers. This format with a tagline “Bachat Hi Bachat” (Savings and Savings), is structured in a fashion that allows it pass on maximum savings to the customers.

KB’s FairPrice, with its innovative pricing and locations, is a completely new face of modern retail touching the lives of scores of people.

Click here to find out where you can shop at the KB’s FairPrice closest to you.